Many people prefer text messages to other forms of communication, such as phone calls or emails. Texts are much less disruptive than a phone call and eliminate games of phone tag. When your company sends a text to a customer, they can look at the text and respond when they have an opportunity. 

People tend to be more responsive to text messages than email messages. It’s rare when a person has reached inbox zero and doesn’t have dozens of emails waiting to be read. Texts are more immediate, and people are more likely to see, read and respond to them compared to emails. Text messages are also much less likely to get marked as spam, which makes them more trustworthy than emails.