Global CSP Achieves 336% Upsell Lift with Real-Time, Contextual Communications

Send attention-getting offers

The customer

A wireless CSP operating in over 100 countries. This company strives to deliver increasingly personalized experiences to the customers it serves across its many markets.

The challenge

The CSP wanted to grow one of its business segments by increasing upsell success for its existing customer base.

It saw an opportunity here, as it determined it sent too many generic offers over multiple channels—which weren’t converting enough.

The CSP needed a new approach: using intelligent decisioning to identify which messages to send to which audience members to produce the best upsell success rate.

The solution

The CSP implemented CSG Xponent as the “air traffic control” system for customer notifications. It sent targeted upsell offers to more than 1 million customers.

Send attention-getting offers

Customers will ignore even the best promotional offers if they don’t cut through the digital noise. That’s why leading communications service providers (CSPs) are sending proactive, personalized notifications to cross-sell and upsell their offerings.

A global CSP used CSG Xponent as the “air traffic control” system for these notifications, sending targeted upsell offers to more than 1 million customers.

By leveraging data across otherwise-siloed sources, the CSP tracked customers’ journeys, anticipated their needs and delivered the right messages on the right channels. The result? A 336% lift in upsell success. Are you ready to raise your promotional offers game, too?