Design Mastery

Whether revamping your existing platforms or building new ones, the CSG Experiences Practice crafts systems based on customer needs.

A GREAT EXPERIENCE IS MORE THAN MEETS THE EYE

Customers want more than modern-looking aesthetics when they visit a digital storefront or pay a bill online. Interfaces should be intuitive, empowering and immediate. At the same time, the digital experience should be consistent with the rest of the brand—it should feel like part of a seamless journey, and not just an adjunct platform.

Still, many digital solutions in today’s market are designed without the broader customer journey in mind. They become pain points that frustrate customers, slow digital adoption and fail to convert sales. The designers in the CSG Experiences Practice have a different approach—one that employs the voice of the customer and industry expertise to craft seamless journeys.


DESIGN WITH THE JOURNEY IN MIND

Guided by customer insights, the CSG Experiences Practice designers build or remodel digital systems to help you achieve your goals. We provide design systems, user flows, wireframes, application design, product design and more.

WEB & APPLICATION DESIGN

We develop websites and applications with clean design and intuitive functionality. Our process begins with learning about your customers and their needs and goals. The result is a user experience that transcends their expectations.

COHESIVE BRAND EXPERIENCES

Because our designers are part of the larger CSG Experiences Practice, we use our knowledge of your brand identity and business goals to create streamlined user interfaces. Our solutions feel like natural parts of your product ecosystem, not one-offs.

SEAMLESS FUNCTIONALITY

Knowing how your platforms should connect to create end-to-end journeys is one thing. Executing successfully is another. That’s why the CSG Experiences Practice provides design mastery—to realize your vision of seamless experiences with every customer interaction.


Portfolio

CSG EXPERIENCES PRACTICE

With a proven approach, leveraging over 60 work products, we fuel decision-making, frame opportunities for transformed experiences, build shippable solutions, and facilitate continuous improvement.


Resources

Explore

  • By Type

CX Trends for Finance and Insurance

Industry Report | 8.4 MB

In today’s experience economy, it is essential that financial institutions look not only to the experiences that direct competitors are providing ...

Webinar Recording: Great CX Cuts Cost and Drives Business Results

Video | 67.2 KB

59% of companies agree customers are demanding more personalization but there is a gap between the companies with the resources to create cohesive ...

Airtel 4G

Customer Story

Interaction Design / UI/UX / Web Design

Airtel is India’s leading telecom carrier. By designing a micro-site focused on ...

Airtel B2B

Customer Story

The Airtel B2B platform arose from the need to automate a wide range of internal and time-consuming processes. A solid approach starts wit ...

AT&T eBusiness

Customer Story

Interaction Design / UI/UX / Web Design

As one of the world’s largest telecommunications companies, AT&T serves more than ...

Forrester Study: Great CX Cuts Cost And Drives Business Results

Industry Report | 14.0 MB

CSG commissioned a Forrester study covering how end-to-end CX solutions break down silos and optimize data management.

Read a commissioned s ...