CSG Customer Experience Solutions for Telecommunications

Turn Customer Experience into Your Retention Strategy

Show up for your customers in the moments that matter most in their telecommunications journey. Integrate systems and channels of communication to offer personalized experiences from activation of service to bill inquiries, so it’s easier than ever to do business with you.

Deliver Industry-Leading Digital Experiences


Boost efficiency, reduce operational expense

Guide customers to ideal outcomes with automated industry-specific journeys that drive activation of service, promotional upgrades, self service issue resolution, and more.


Connect legacy systems to make siloed data actionable

Don’t just collect and analyze customer data – act on it. Centralize information and optimize CX with data insights at segment and individual level.


Deliver contextually relevant communications in real-time

Boost Retention using personalized offers can’t resist and proactive notifications they can’t miss in the moments that matter most.

Start improving telecommunications customer journeys today

Don’t have the time to map out every customer journey from scratch? The CSG Xponent Ignite journey library comes with dozens of templates designed with best practices in mind, so you can roll out proven journeys from Day 1. Where you take them next, is up to you.

Start the journey

Make every experience effortless

Green icon of circuitry extending from a brain

Personalize any experience in real time

Use owned and external data to optimize the timing and targeting of key messages. Then deliver personalized, proactive interactions at scale.


Connect when it counts

Engage customers through any channel (SMS, MMS, email, print and more). Trigger inbound or outbound campaigns based on customer action or inaction.


Improve productivity and problem resolution

Build intuitive experiences that guide customers to self-serve and equip team members with knowledge management tools that make problem resolution simpler and less costly.

Astounding outcomes. Accelerated.

How can you achieve game-changing results—quickly—from improving customer journeys? Here’s how a Fortune 500 telecommunications company saw an 887% return on investment using CSG Xponent Ignite.

Step 1: Identify journeys to improve

The company was sending too many generic offers and struggled to generate additional revenue from existing customers.

Step 1: Identify journeys to improve
Step 2: Put customer data to work

Step 2: Put customer data to work

First, they connected their siloed data sources to CSG Xponent’s vast API library. Then they were able to create comprehensive customer profiles that update in real time.

Step 3: Take a journey-centric approach

The company used a customer journey-centric approach to identify the perfect moment for upsell. Then, leveraging intelligent decisioning, they adapted and optimized messaging to be more relevant and personalized to each customer.

Step 3: Take a journey-centric approach
Step 4: Demonstrate value quickly

Step 4: Demonstrate value quickly

The company managed communications to over 1M+ customers, achieved a 336% increase in upsell success and saw an 887% return on investment.

Spend minutes, not hours, on customer engagement

Create and automate journeys for any line of business to get the right message to the right customer at the right time.

Learn more
  • Create your own customer journeys or drawn from a pre-built library of telecommunications journeys (purchase device and bundles, bill pay, promotional roll-off, etc.)
  • Identify friction points like subscription abandonment
  • Correlate key journey behaviors to critical KPIs like NPS and Average Revenue Per User
  • Ingest and orchestrate data from any source and integrate with engagement channels like email, text, and more
  • Build more complex and personalized journeys as your maturity increases with CSG’s expert team

Make your data more actionable

Track real-time online interactions anywhere with Xponent Customer Data Platform. Upload your own data (ad hoc research, text analytics) to uncover insights unique to your company.

  • Get a clear, 360-degree view of each customer using informed segmentations and predictive models
  • Create a unique single profile of all customers and trigger communications in real time to connect with customers when they need you
  • Access customer and marketing data with the flexibility to create dashboards, reports and analytics
  • Leverage your current technology infrastructure
  • Add new data sources and destinations with easy plug-ins to your favorite analytics and data science tools

Integrate systems and channels to deliver personalized communications

Help customers move through their journeys with real-time experiences. Connect on customers’ preferred channel to drive action, while also equipping your employees with tools and information to make their jobs easier and reduce call center volumes.

  • Connect all communications channels to a single decisioning interface, and reach clients over SMS, MMS, chat, voice and more
  • Answer client questions faster with automated channels like conversational AI
  • Handle hundreds of thousands of calls at peak times with inbound and outbound voice capabilities
  • Deliver compliant, consistent and secure communications that build trust with your customers
  • Find the right mix of print and digital to improve engagement, and encourage clients to adopt digital channels

Engage with customers at every stage


Customer acquisition

Target and retarget site visitors with relevant content based on their browsing behaviors to increase sign-ups.


Customer onboarding

Make sign-ups seamless with onboarding message sequences, and adjust future communications based on engagement channel and journey progress.


Bill pay & inquiry

Eliminate billing confusion and guide customers to self-serve with real-time communications that reduce call center volumes.


Outage notifications & account updates

Reduce the manual effort of sending notifications and ensure your customers are being communicated with when it matters most through triggered messaging on channels they prefer.


Customer service

Use conversational AI to answer routine questions so agents can focus on complex issues. Handle hundreds of thousands of calls per hour with a scalable IVR.


Customer retention

Analyze client behavior across their entire journey to-date, then make decisions and offers that reduce friction, like changing payment due dates.

Proven track record

Leader, Forrester WaveTM: Journey Orchestration Platforms, Q2 2020, Q2 2022
Leader, SPARK Matrix™: Customer Data Platform (CDP), 2022


Ready to build a cohesive CX strategy and accelerate business results?

Connect with CSG. We’ve helped leading telcos realize real-world outcomes like reduced opex and improved retention. Not sure where to get started? Our team of experts will help you build a business case based on your customer experience maturity today and show you how to launch quickly.