Having grown up in a technology-driven, instant gratification world, Millennials are quick to distinguish between companies that provide poor or high-quality customer experience. Millennials’ expect ...
Digital disruptors like Amazon, Uber and Airbnb baked pricing innovation into the core of their business model—and did it from the start. They understood how to price different offers for different ...
It’s been an American staple for more than five decades, but this classic game show has never been hotter; even beating the highly anticipated Game of Thrones finale in live-linear viewership. So, w ...
Customers see your company as a single entity, not a collection of loosely connected departments, so talking to them in a single voice is vital. Many companies have taken the first step towards achiev ...
Consumers don’t watch TV like they used to—and pay TV operators know it. Over-the-top (OTT) subscriptions are on the rise and pay TV subscriptions are trending downward, making customer retention ...
Think about the last time you visited Starbucks. Did you pay with cash or with the app? If you’re like 40 percent of people, you used the mobile app—and you benefitted from Starbuck’s omnichanne ...