Notification overload: it’s happening. Brands are sending the same message, multiple times, through email, text, voice and social media. They’re trying to move consumers along in their journeys, w ...
What Goes Into Delivering a Great Billing Customer Journey? If you’re in a technical role, functionality like payment processing and invoice generation might be top of mind. If you’re in a mark ...
With the rise of data analytics, marketers work more like scientists than they ever have. On Day 3 of MWC22, the session “Know Your Customer” gathered marketing leaders to talk about how data scie ...
With the hype around nonfungible tokens (NFTs) and the metaverse continuing to build, how can telcos and fintech companies incorporate these exciting new technologies into their operations without bre ...
In the Day 2 session titled “New Frontier of Partnerships,” the Federal Communications Commission’s (FCC) Chairwoman, Jessica Rosenworcel, reflected on how far 5G connectivity has come. A fe ...
Over the past two years, consumers around the world have been quick to adopt digital payment options. But as boundaries blur between digital and physical realities, there is a gap in the market where ...