For telecommunications companies, batch-and-blast mass communications are no longer good enough. Improving customer engagement now requires context-driven notifications that propel customers to act.

Today, the average person has an almost infinite number of choices when it comes to being entertained, from streaming platforms and gaming to concerts and football matches. But with subscribers becoming more choosy about which services they’ll keep or cut, companies must find ways to creatively engage their audiences.

We put 30 organizations’ billing statements to the test using a consumer research-based assessment. What we found: many are making the same basic bill design missteps that can frustrate customers and raise call volumes.

Just like “ghosting” in the social sense, customers can abandon your brand for reasons you don’t know. But you can learn why customers ghost you—and even anticipate and prevent it

The fifth generation of cellular technology is upon us, and it ushers in a new era of unprecedented possibilities. With speeds up to 100 times faster than 4G, ultra-low latency and astonishing capacity, 5G will support a massive number of devices connecting to the network simultaneously.

Today’s customers demand easy, seamless experiences from brands. And oftentimes, it falls on marketers to ensure they get them. So what roles can marketing play in orchestrating journeys that create loyal customers? How can brands create data-driven marketing strategies?