CSG Ascendon®

Gain new subscribers and build on existing relationships.

With CSG Ascendon, you can personalize your customer experience with relevant offers, payment choice and self-serve options on their terms, giving them endless reasons to stay for the long haul.

Develop, launch and sell…more.


Get personalized offers in front of customers

Recommend, publish, and sell content through a customizable digital storefront. Allow every user to manage devices, payments and entitlements.


Increase acquisition, reduce churn

Attract new customers with promotions, merchandising, bundle discounts and more. Reward loyal customers with relevant offers based on behavioral data, including history, habits and preferences.


Learn and launch products fast, and sell even faster

Launch Ascendon in months—and roll out new services in days—with a highly scalable SaaS platform built on Amazon Web Services.


An intelligent platform to bring it all together.

Give the people what they want - more personalized experiences make more happy customers. Now you can tailor offers based on customer activity and offer more value.
Collect and interpret customer data across multiple channels, devices and interactions. You can begin to leverage data to better meet their changing needs throughout the customer journey.
Develop an agile environment where interactions are tailored to each individual, based on their specific wants and needs, including timing, channel, device, offer and more.

Give customers everything they want in one place

Add and update digital products in Ascendon’s product catalog, then create bundles with partner services to sell through to consumers.
  • Bundle digital and traditional services (e.g., broadband and streaming video)
  • Match your digital storefront with your brand's personality through theme, branding and metadata widgets
  • Sell services à la carte or in packages (hard bundle, soft bundle, pick list)
  • Set up multiple subscription frequencies (day passes, monthly charges)
  • Localize offer currency and taxation based on a customer’s location

Offer digital subscriptions—and so much more

Build on your subscription success with capabilities like promotions and merchandising. Accept payments in over 100 countries across different channels and currencies.
  • Manage every part of the buying journey, from trial subscriptions to renewals to cancellations
  • Process payments on any channel, including credit or debit cards, loyalty programs, gift cards or third-party digital wallet offerings
  • Facilitate subscription and one-time charge pricing models
  • Provide discounts and coupon codes to reward subscriber loyalty

Everything you need for digital offers


Identity management

Authenticate and register subscribers from within your site or platform with native integrations, and enable enterprise ID management with federated identity.


Product catalog

Manage one-time or recurring products with Ascendon’s product catalog, and build product and pricing rules to drive maximum acquisition and upsell.


Subscription management

Support the ordering and automatic renewal of recurring subscriptions. Sweeten the deal for customers with discounting, coupons, cascading pricing and more.


Revenue management

Support any monetization model (prepaid, subscription, usage, etc.) through any payment method (credit card, carrier billing, vouchers).


Order management

Orchestrate the complexity of traditional service fulfillment to next-generation digital service enablement with configuration-based order management.



Support popular payment methods like credit and debit cards, PayPal, physical/digital gift cards, loyalty points, Apple Pay, Google Pay and direct carrier billing.

Pink icon of circuitry extending from a brain

Charge calculation

Bill and charge customers in real time (prepaid) or through invoices (postpaid). Rate and apply usage charges based on pre-set charging rules.


Payment processing

Accept global payments with pre-integrations into the world’s most expansive payment gateways and payment processors.



Get a real-time view of customer, product, sales and transaction data through a reporting portal. Design dashboards within Ascendon or extract the data into your own analytics suite.

Go beyond simple subscriptions.

Offer the digital services your customers have been waiting for with Ascendon.
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Engage with customers on their terms

Create personalized offers based on history, habits and preferences, and deliver services on any device. Post-sale, solve any problems your customers have with built-in digital self-service.
  • Let customers access services how they want (web, mobile, connected TV and more)
  • Reduce subscription friction points like manual payments with securely stored payment options
  • Get a 360-degree view of customers through accurate, real-time reports and dashboards
  • Integrate Ascendon into existing web and platform experiences (e.g., subscriber management and log-ins)

  • CSG is a trusted partner of ours and their expertise and commitment to our success enabled us to go live on time. 

    Asanga Gunatillaka, Commercial Director of Consumer and Direct Business, TalkTalk

  • Working with CSGenables us to provide our customers with an unmatched personalized experience that aligns with this new age of converged connectivity. 

    Gokhan Ogut, CEO, Maxis

Launch fast, fail fast, scale fast

Get to market so fast your competitors won’t even know they’re behind. Learn what isn’t working—and double down on what is—so you can deliver maximum value every time.
  • Launch Ascendon in as little as 12 weeks, and roll out new services in days
  • Support new use cases with comprehensive charging models (one-time, subscription, usage-based)
  • Diversify lines of business to offset flat revenues in other departments
  • Stand up Ascendon as an adjunct billing system to minimize operational disruption

Get the most out of cloud services and scale

Increase efficiency with a platform and processes built for the digital world. Get the technical flexibility you need with our modular build and microservices.
  • Automate order fulfillment, self-service and more with pre-built workflows
  • Integrate with the platforms you use every day with 350+ APIs
  • Deploy some or all Ascendon modules to maximize your ROI
  • Scale up and down on demand (and especially during peak times) with the scalability and reliability of cloud and microservices
  • Always be online when it counts with managed infrastructure and active/active architecture

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Take your digital business to the next level.

It’s time to uplevel digital subscriptions and billing. Get in touch to learn how you can roll out new digital services in days with Ascendon.