TELECOMMUNICATIONS INSIGHTS
Turn Customer Experience into Your Retention Strategy
New research shows CX-specific solutions benefit the customer, the employee, the business, and the telecommunications industry.
What are Telecommunications leaders saying?
| 59% | 64% | 72% |
| are reporting a negative impact on customer retention as a result of poor CX. | said they need help from advisors/consultants who are CX experts. | are focusing on improving the omnichannel experience. |
Today, 97% of telecommunications CX decision-makers report their organizations have experienced consequences of poor CX. Across the board, organizations struggle to keep customers engaged, and one 1 in 3 are experiencing diminishing returns on their existing customer relationships.
CSG commissioned Forrester Consulting to survey 484 global decision-makers in CX, operations and marketing roles to explore how an enterprise– wide CX strategy enables companies to be more customer-obsessed and improves customer and employee experiences while driving better business results.
In this study, you will learn:
- Top challenges telecommunications organizations experience when delivering CX and trying to improve retention
- Where leaders are investing their CX budgets today and in the future to keep up with the competitive market
- How customer engagement solutions are achieving CX goals and benefit customers and employees
- Actionable recommendations to provide consistent, proactive and personalized experiences that improve customer and employee retention
