Today, batch-and-blast mass communications are no longer good enough. Improving customer engagement now requires context-driven notifications that propel customers to act.

Subscriptions have become an indispensable aspect of our daily routines. The subscription economy is rapidly expanding and is projected to reach a market value of $1.5 trillion by 2025. The reasons behind this growth are convenience, flexibility, and the loyalty that consumers feel towards their favorite retail brands.

Today, 97% of telecommunications CX decision-makers report their organizations have experienced consequences of poor CX. Across the board, organizations struggle to keep customers engaged, and one 1 in 3 are experiencing diminishing returns on their existing customer relationships.

Consumers have more methods than ever for getting things done. Thanks to a growing array of digital channels and the mainstreaming of artificial intelligence (AI) tools, they have ample choices for how they want to make purchases, get customer support and fulfill other needs. The question is, which methods do consumers prefer?

Subscription management platforms were introduced a decade ago, but they can’t keep pace with change. The digital economy has amplified customer expectations and demand for more value-added services. Whatever the focus of your business may be, you need an intelligent subscription management platform for the future, designed to deliver the services your customers need.

We have entered a new era of co-creation with partners. The number and complexity of partner relationships increases, so are your partners’ expectations for great experiences. Successful CSPs will build capabilities like zero-touch partner onboarding and seamless self-care into their ecosystems to make signing up and joining as easy as possible.