How a Leading Healthcare Payments Organization Turned Print Outreach into Measurable Digital Engagement

A leading healthcare payments organization helping medical practices simplify insurance payments and reduce the administrative work tied to virtual card payments and reimbursements. 

Healthcare providers were spending significant time on manual payment and reimbursement workflows. The  organization needed to explain the benefits of an automated payment option, make enrollment simple, and reach a large provider audience with personalized messaging on a tight timeline. It also wanted clear visibility into which mailings actually drove providers to take the next step online. 

Using CSG Communication Studio Letters, the organization designed, personalized, approved, and produced more than 30,000 provider letters. Each letter delivered: 

• Personalized content built with variable fields and campaign setup, with no custom build required for each recipient 

• Clear, benefit-focused copy explaining how automated payments reduce administrative work 

• A direct path to enrollment through a QR code or short URL 

• Campaign-tagged QR codes that connected each mailing to the company's existing web analytics 

  The result was a print campaign that worked like a digital one, with a measurable path from mailbox to website. 

The campaign turned print outreach into a measurable channel. The organization produced more than 30,000 personalized letters, saw the majority of QR-driven visits turn into engaged sessions, and gained mailing-level data it can use to plan and refine future provider outreach. 

• More than 30,000 personalized letters produced and delivered within a compressed production window 

• More than 60% of QR-driven site visits were engaged sessions, showing that providers who scanned spent real time with the enrollment content 

• Mailing-level visibility into which print campaigns drove digital activity, giving the team data to guide future outreach 

• A repeatable foundation for provider communications, with the ability to build on these insights in future campaigns