Capture attention with multimedia messaging services (MMS)
MMS goes beyond plain text to deliver images, video, GIFs, and rich media directly to a customer's native messaging app. It's a message that's harder to ignore and better at driving action.
Media-rich communication for greater customer engagement
Offers that show rather than tell
Promotional MMS messages that include product images, offer visuals and clear calls to action consistently outperform plain-text equivalents. Customers can see what is being offered before they decide, which removes the friction between message and action.
Send upgrade and upsell offers with product or service imagery
Include retention offers with visual reinforcement of the value being offered
Trigger promotions from real behavioral signals, not generic campaign schedules
Suppress promotional MMS when a customer is in an active service issue or dispute
Confirmations and receipts customers can trust
Transactional MMS messages confirm that something happened and show customers exactly what they need to know next. A visual confirmation is harder to miss and easier to act on than a plain-text notification that leaves customers uncertain.
Send order confirmations, receipts and account change notifications with visual detail
Attach documents, statements and policy summaries directly to the message
Include maps, product images and status graphics that add context to the confirmation
Maintain a full delivery and engagement record for every transactional message sent
Reminders with enough context to actually drive action
A reminder that shows a customer what they owe, when it is due and how to pay in a single message removes every reason to delay. Visual reminders for payments, appointments and renewals drive significantly higher response rates than text-only nudges.
Send payment due date reminders with balance summary and a clear pay-now link
Confirm upcoming appointments with date, time, location map and preparation details
Alert customers to expiring promotions with a visual of what they stand to lose
Trigger reminders from real account events so timing is always relevant
Security messages that are clear and quick to complete
Verification and authentication messages that arrive with clear visual instructions reduce the hesitation and confusion that leads customers to call in. When the step is obvious and the message looks legitimate, customers complete it without friction.
Send one-time passcodes, security alerts and account verification requests via MMS
Include visual instructions that make the required action immediately obvious
Deliver fraud alerts with account summary graphics so customers can confirm quickly
Support two-way verification flows so customers can respond without leaving the thread
Support communications that resolve rather than redirect
MMS support messages that include a visual of the issue, a step-by-step image guide or a document attachment resolve more on first contact than plain-text messages that leave customers guessing. When customers can see the answer, fewer of them call back to ask again.
Send troubleshooting guides with step-by-step images or short video clips
Attach relevant documents, policy summaries or account statements directly in the thread
Confirm service appointments, technician details and next steps with visual clarity
Enable two-way support conversations so customers can respond without calling in
Reliable MMS built for scale
Create messages that inspire action
Custom branding
Personalize messages with a brand logo and build trust with customers via a verified messaging experience.
Expiration dates
Set an expiration date so messages remain timely, relevant, and drive faster action.
Weblinks and previews
Include links to visit your site or redeem an offer, making it easier for customers to act immediately.
Subject lines
Subject lines set the tone for your message and guide the reader’s attention, especially in long-form or multimedia content.
Two-way communication
Allow customers to respond to messages, enabling real-time interactions and support.
Analytics
Track open and click-through rates to learn which messages are inspiring action.
MMS solutions tied to business outcomes
Make money
Increase sales and conversions by reaching customers directly and personally.
Save money
Reduce costs by using MMS for customer support, notifications and promotions.
Build brand equity
Strengthen your brand’s reputation by providing excellent customer service and timely communication, especially in critical moments.
Maximize MMS impact with CSG Xponent
Don’t treat MMS as a standalone channel. CSG Xponent connects MMS to your broader customer engagement strategy, using real-time signals to trigger the right message at the right moment across every channel.
See MMS messaging in action
Contact us today to learn how CSG can help you implement MMS to make your messages stand out and drive customer action.
Frequently asked questions
Related resources
SMS vs. MMS Messaging
MMS Texting: The Most Underrated Channel in CX
Why RCS Messaging Is the Future of Business Communication
