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Report

Is CX actually getting easier?

Companies have spent years investing in AI, automation and digital experiences. Is it paying off for the customers on the other end?

The 2027 State of the Customer Experience Report explores what consumers experience when they interact with brands and what their responses reveal for the future of CX.

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Based on a survey of 1,800 digital consumers across North America, Latin America, and EMEA.

Inside the report:

Where customers get stuck with brands today

Why they go elsewhere for answers

What customers would give for an easier experience