How Customer Loyalty Is Won and Lost: 3 Insights From Consumers
What do consumers say are their biggest loyalty drivers? And their biggest dealbreakers? We’ve distilled the latest insights from a global survey.
Take Action on Customer Loyalty Insights
How can you use these findings to improve customer experience and keep high-value customers coming back?
Build smarter customer loyalty programs Align rewards, pricing transparency, and service quality to what customers say keeps them loyal—so your loyalty programs do more than drive one-off promotions.
Reduce churn with targeted retention plays Spot the loyalty “dealbreakers” in your own journeys and address them with proactive outreach and better support at high-risk moments.
Connect loyalty to your CX tech stack Pair these insights with CSG customer experience solutions to orchestrate more relevant communications and manage customer loyalty at scale.
Want more customer loyalty insights?
See how customer loyalty fits into the bigger CX picture. The 2026 State of the Customer Experience report unpacks global research on how brands must cut through the noise to drive growth across every interaction.
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