Leading CPG Brand Drives Onboarding Engagement and Lasting Loyalty Using CSG Journey Orchestration

A major producer of consumer packaged goods (CPG) in the Japanese market needed a better way to onboard their existing customers to a new, lower-risk, electronic line of products. The CPG brand had shifted focus from their legacy, onetime- use product to a new reusable product with replacement cartridges.

However, as they began to sunset their traditional product offering, they faced a challenge. They had to make customers aware of this change, and to do that they needed a way to reach their existing customers on the channel that their customers preferred.