CSG Experiences Practice

We partner with you to deliver value for any experience.

Enable Possibilities

Digitally native brands, along with other influencers have contributed to the evolution of user expectations. It now lies with companies to more fully understand these expectations and deliver value for users.

CSG’s approach helps find and activate the most relevant voices to discover values, pains, and needs. Powered by expert synthesis and facilitation, these voices are framed into a decision-making model that demands innovation.

With a proven approach, leveraging over 60 work products, we fuel decision-making, frame opportunities for transformed experiences, build shippable solutions, and facilitate continuous improvement.

 


Core competencies

CSG is a leader in strategy-led and solution-oriented consulting with experts committed to delivering value for any experience.

Strategy & Advice

Utilizing proven research methods and industry expertise, our strategists and consultants find, activate, and synthesize stakeholder, market, and consumer voices in order to drive decision making.

  • Journey Maps
  • Digital-Age Transformation Training
  • Use-Case Personas
  • Organizational Strategy
  • Solution/Product Strategy
  • Gap Analysis
  • Product Roadmapping
  • Usability Testing

Design Engineering

Whether starting with a new design system or revamping an existing capability, our designers create simple-to-use solutions that deliver value while meeting product aspirations and end-user needs.

  • Creative Problem Solving
  • Design Systems
  • User Flows
  • Wireframes / Comps / Redlines
  • App Design
  • Print Design
  • Film & Animation
  • Product Design

Technology Enablement

Our technology teams enable solutions using secure, maintainable, and scalable application architectures. Our vast and expanding competencies encompass capabilities across open source commercial enterprise applications and platforms.

  • Solution Engineering
  • Cloud Based Solutions
  • System Architecture Design
  • Front-end/Back-end Development
  • Back Office Applications
  • Digital Commerce
  • Content Management System
  • CRM Applications

Our Process

1. Discover: Through best-practice research, we find, activate, and synthesize business, market, and user voices to uncover values, pains, and needs around human experiences.

2. Define: Through creative problem-solving methods, business, market, and user voices are framed into a decision-making model that demands innovation.

3. Design: Visual and UX designers create solutions that provoke an intended reaction to enable the fulfillment of user and product needs.

4. Develop: The product is developed in an iterative process based on user stories, requirements, and end state experience. Code is reviewed and unit tested in this phase.

5. Deliver: Delivery of product ready code to various environments using automated integration and delivery tools.

6. Drive: Validate against key goals and outcomes while resisting opportunities to drive towards planned results.

Get Started

Contact us to get started with CSG Experiences Practice.


Resources

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Surviving Digital Disruption: Why Customer-Centric Business Models Are Key

White Paper | 790.4 KB

Several years ago, the combination of four specific technologies—social, mobile, analytics and cloud, or SMAC—was touted as a “perfect storm. ...

Engaging Customer Experiences: The critical first 90 days and beyond

Video

Digital disrupters have reset the bar and fundamentally changed how companies engage their customers. Earning and keeping customer loyalty is a gro ...

Increasing the Lifetime Value of Your Customers

White Paper | 1.1 MB

Your company’s goal is to create loyalty and lasting relationships that result in increased frequency of visits and repeated purchases of increas ...

The Journey of Strategic Business Communications

White Paper | 1.8 MB

Making communications seamless depends on bringing together technology, data, and process optimization. At CSG, we’ve revolutionized the traditio ...

How to Succeed at Data-Driven Journey Orchestration

eBook | 16.5 MB

Almost 90 percent of customers think brands need to work harder at creating a seamless experience. But with disconnected communication channels and ...

Journey Orchestration

Data Sheet | 1.7 MB

CSG Journey Orchestration helps you engage customers in real time with timely, personalized and relevant communications. Bridge the touchpoint gaps ...