CSG Experiences Practice

We partner with you to deliver value for any experience.

Enable Possibilities

Digitally native brands, along with other influencers have contributed to the evolution of user expectations. It now lies with companies to more fully understand these expectations and deliver value for users.

CSG’s approach helps find and activate the most relevant voices to discover values, pains, and needs. Powered by expert synthesis and facilitation, these voices are framed into a decision-making model that demands innovation.

With a proven approach, leveraging over 60 work products, we fuel decision-making, frame opportunities for transformed experiences, build shippable solutions, and facilitate continuous improvement.


Core competencies

CSG is a leader in strategy-led and solution-oriented consulting with experts committed to delivering value for any experience.

Strategy & Advice

Utilizing proven research methods and industry expertise, our strategists and consultants find, activate, and synthesize stakeholder, market, and consumer voices in order to drive decision making.

  • Journey Maps
  • Digital-Age Transformation Training
  • Use-Case Personas
  • Organizational Strategy
  • Solution/Product Strategy
  • Gap Analysis
  • Product Roadmapping
  • Usability Testing

Design Engineering

Whether starting with a new design system or revamping an existing capability, our designers create simple-to-use solutions that deliver value while meeting product aspirations and end-user needs.

  • Creative Problem Solving
  • Design Systems
  • User Flows
  • Wireframes / Comps / Redlines
  • App Design
  • Print Design
  • Film & Animation
  • Product Design

Technology Enablement

Our technology teams enable solutions using secure, maintainable, and scalable application architectures. Our vast and expanding competencies encompass capabilities across open source commercial enterprise applications and platforms.

  • Solution Engineering
  • Cloud Based Solutions
  • System Architecture Design
  • Front-end/Back-end Development
  • Back Office Applications
  • Digital Commerce
  • Content Management System
  • CRM Applications

Our Process

1. Discover: Through best-practice research, we find, activate, and synthesize business, market, and user voices to uncover values, pains, and needs around human experiences.

2. Define: Through creative problem-solving methods, business, market, and user voices are framed into a decision-making model that demands innovation.

3. Design: Visual and UX designers create solutions that provoke an intended reaction to enable the fulfillment of user and product needs.

4. Develop: The product is developed in an iterative process based on user stories, requirements, and end state experience. Code is reviewed and unit tested in this phase.

5. Deliver: Delivery of product ready code to various environments using automated integration and delivery tools.

6. Drive: Validate against key goals and outcomes while resisting opportunities to drive towards planned results.

Get Started

Contact us to get started with CSG Experiences Practice.



  • By Type

ADT Builds a Better Bill with the CSG Experiences Practice

Customer Story | 1.2 MB

ADT knew they could re-tool their billing statement to improve their customer experience and reduce call volumes. What they didn’t know was how d ...


Data Sheet | 2.5 MB

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5 Core Competencies You Need for Digital Transformation

eBook | 11.4 MB

Digital transformation starts with a focus on the customer and customer needs. Based on what customers’ needs are, compani ...

CX Market Leaders In Telecoms: Expert Insights eBook

eBook | 2.7 MB

As a handful of operators begin to make progress on prioritizing customer loyalty, this report will explore how four CX practitioners are overcomin ...

Webinar Recording: Great CX Cuts Cost and Drives Business Results

Video | 67.2 KB

59% of companies agree customers are demanding more personalization but there is a gap between the companies with the resources to create cohesive ...

Airtel 4G

Customer Story

Interaction Design / UI/UX / Web Design

Airtel is India’s leading telecom carrier. By designing a micro-site focused on ...