Capturing the Enterprise Market: Profit Potential in Personalization

White Paper | 1.7 MB

CSPs have long courted corporate customers, but the SMB market shouldn’t be ignored. SMB spending on information communication technology is growing every year. But not all small businesses are the same—they each have their own unique needs. They need personalized communication solutions that support their busy lives and streamline their operations.

The provision of personalized packages, presented simply and clearly for a non‐technical audience, is no easy task. Behind the scenes, the business support systems (BSS) must have fundamental capabilities to deliver the products and services in a tailored way. By providing bundles of pre-selected equipment or services, SMBs can run their business efficiently—and so can the CSP. Download the whitepaper for more information on why personalization appeals to SMBs, and how you can offer it.