Striking a Balance: How Your Customer Communications Program Can Manage Regulatory Risk Without Sacrificing CX

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Nearly two-thirds of American households lack a landline, and companies have expanded their mobile messaging capabilities to stay connected with them. But that mobile communication comes with regulatory strings attached.

With heightening requirements under the Telephone Consumer Protection Act and other laws, the simple act of sending customers an update or promotional offer is no longer simple. How do you balance customer engagement with compliance in your omnichannel communications?

In this paper you’ll learn about the COST methodology. When used in collaboration with and under the oversight of a robust customer compliance program, COST can help you send the right message, at the right time, on the right device—to mitigate risks associated with industry guidelines. Download to find out more.